Model: Hye ParkEditorial: La Bohème
Magazine: Korea Harper's Bazaar, November 2008
Photographer: Song Changrae
Source: Oxymoron @ tFs
Magazine: Korea Harper's Bazaar, November 2008
Photographer: Song Changrae
Source: Oxymoron @ tFs
Tuesday, November 25, 2008
Monday, November 24, 2008
Lakshmi Menon Editorial in US Vogue, December 2008
US Vogue has finally put an Asian model on its pages albeit, it was in an article that spotlights the brightest stars in fashion today. Lakshmi Menon was listed as one of 6 such girls.
Model: Lakshmi MenonEditorial: Shine A Light
Magazine: US Vogue, December 2008
Photographer: Patrick Demarchelier
Source: Luxx @ tFs
Magazine: US Vogue, December 2008
Photographer: Patrick Demarchelier
Source: Luxx @ tFs
Sunday, November 23, 2008
Circulation Numbers: US Vogue, December 2008
The December issues of most magazines do not only celebrate the holiday season -- like who's been naughty and who's been nice, but it is also the time to survey who's been selling well on the news stands and who hasn't. Various magazines in the US will be publishing their annual circulation numbers (usually in the last few pages at the back) this month or in next month's (January) issue.
The December 2008 issue of US Vogue reported an average run of 1.65 million copies per issue in the last 12 months, of which 1.03 million copies were for paid subscriptions or news stand purchases. The rest were either given out as complimentary copies to advertisers or returned as unsold and shredded. In comparison, Paris Vogue and Italian Vogue have about 10% - 15% of US Vogue's average circulation numbers, i.e. about 150,000 - 200,000 copies per issue so in essence, US Vogue is still Queen of the circulation crown.
That said, it is not the number of copies sold that generates the revenue for its publisher -- US Vogue is published by Condé Nast. It is the number of advertising pages in the magazine that brings home the bacon. And US Vogue had 2,893 pages of advertisements in 2008, which translate to about $50 million in revenue. That makes US Vogue one of the most profitable magazines in Condé Nast's stable of publications.
Editorial-wise, I think US Vogue lags behind Paris Vogue and Italian Vogue in fashion coverage, style and innovation. But who can argue with $50 million in revenue?
Update: Check out Rock The Trend to find out the circulation numbers of other Vogue editions.
The December 2008 issue of US Vogue reported an average run of 1.65 million copies per issue in the last 12 months, of which 1.03 million copies were for paid subscriptions or news stand purchases. The rest were either given out as complimentary copies to advertisers or returned as unsold and shredded. In comparison, Paris Vogue and Italian Vogue have about 10% - 15% of US Vogue's average circulation numbers, i.e. about 150,000 - 200,000 copies per issue so in essence, US Vogue is still Queen of the circulation crown.
That said, it is not the number of copies sold that generates the revenue for its publisher -- US Vogue is published by Condé Nast. It is the number of advertising pages in the magazine that brings home the bacon. And US Vogue had 2,893 pages of advertisements in 2008, which translate to about $50 million in revenue. That makes US Vogue one of the most profitable magazines in Condé Nast's stable of publications.
Editorial-wise, I think US Vogue lags behind Paris Vogue and Italian Vogue in fashion coverage, style and innovation. But who can argue with $50 million in revenue?
Update: Check out Rock The Trend to find out the circulation numbers of other Vogue editions.
Saturday, November 22, 2008
Juliana Imai Ad Campaign for Saks Fifth Avenue, Fall 2008/Winter 2009
Model: Juliana ImaiAd Campaign: Saks Fifth Avenue, Fall 2008/Winter 2009
Photographer: Peggy Sirota
Source: Gwen/MODA via Leonardo @ tFs
Friday, November 21, 2008
Stephanie Shiu Editorial for China Vogue, July 2007
Model: Stephanie ShiuEditorial: Back to the Future
Magazine: China Vogue, July 2007
Photographer: Ben Hassett
Source: model2007.cn via Vogue Model
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