Time Magazine recently released its annual Style & Design issue and included in this year's compilation is an article on the emergence Asian models in the international fashion scene. An editorial (actually, it's just one photo) that accompanied the article features Eugenia Mandzhieva, Du Juan and Hye Park in white dresses and gold sandals. There is also a compendium video on Time Magazine's website, Time Video, which has better photos/images than the one published in the magazine.
Eugenia Mandzhieva, one of my favorite Asian models, is actually of Russian nationality. Despite her amazing cat-like look, her career has not matched those of other top Asian models. I believe this is, in part due to the fact that Eugenia does not have China Vogue or Korea Vogue backing her career like those of Du Juan and Hye Park respectively. Du Juan is a regular on China Vogue and Hye Park is on almost every issue of Korea Vogue. The support and media exposure they get from those magazines helped push their careers up to the next level. In contrast, Eugenia Mandzhieva has only appeared on the cover of Russian Vogue once and that was in June 2007.
Eugenia Mandzhieva's most significant exposure has been on the runways of New York, Milan and Paris. Unfortunately, it has not translated to major success in terms of editorial pages or/and ad campaigns. Most of her print work has been for foreign publications like China Vogue (March 2008) and Korea Vogue (??). Lately, she has also been doing a lot of catalog shoots and appearing in ad campaigns in the US, specifically for SimplyVera by Vera Wang (Fall 2007) and Uniqlo (Fall 2008).
N.B.: The full text of the Time Magazine article is posted on this companion blog, Fashion Intellect.
Eugenia Mandzhieva, one of my favorite Asian models, is actually of Russian nationality. Despite her amazing cat-like look, her career has not matched those of other top Asian models. I believe this is, in part due to the fact that Eugenia does not have China Vogue or Korea Vogue backing her career like those of Du Juan and Hye Park respectively. Du Juan is a regular on China Vogue and Hye Park is on almost every issue of Korea Vogue. The support and media exposure they get from those magazines helped push their careers up to the next level. In contrast, Eugenia Mandzhieva has only appeared on the cover of Russian Vogue once and that was in June 2007.
Eugenia Mandzhieva's most significant exposure has been on the runways of New York, Milan and Paris. Unfortunately, it has not translated to major success in terms of editorial pages or/and ad campaigns. Most of her print work has been for foreign publications like China Vogue (March 2008) and Korea Vogue (??). Lately, she has also been doing a lot of catalog shoots and appearing in ad campaigns in the US, specifically for SimplyVera by Vera Wang (Fall 2007) and Uniqlo (Fall 2008).
N.B.: The full text of the Time Magazine article is posted on this companion blog, Fashion Intellect.
Models: Eugenia Mandzhieva, Du Juan & Hye ParkEditorial: Color Lines on the Catwalk
Magazine: Time Magazine, Style & Design Issue, Fall 2008
Photographer: George Lange
Source: George Lange Photo
Me too! Eugenia Mandzhieva is my favorite model. I am aware of her career hasn't match other top Asian models'. But, she mostly had opened and closed in the fashion shows than others, though.
ReplyDeleteShe is definitely UNDERRATED model when it comes to editorial, ad campaign and TV ad spot.
I saw the video of this shoot in TIME.com and they didn't look very happy to be together. They were laughing and all, but it kinda looked a bit fake. It's just probably because of the editing. The video just made them look BLAH.
ReplyDeleteDu Juan looks the most amazing here, period! Eugenia is really not suitable for editorials, looking at this clip... sad to say..
ReplyDeleteThe 3 of them did not do well in the Paris & Milan 2009 shows... But Liu Wen, however, scored big time by walking for the major designers over there...
ReplyDeleteWow...soo many haters...soo sad.
ReplyDeleteDu Juan's feature looks quite traditional Chinese look.
ReplyDeleteAnyway....
Thanks to established top Asian models who were pushed the doors down into the high-fashion industry to open for new models like Liu Wen and Hyongi.
Now, most Westerns embrace the diversity, thanks to the Asian market, Japan and China which are second and fourth economics in the world.
Asian and Asian-looking of whatever nationality people should be happy and proud to see Asian models on ad campaigns, the magazine cover, TV ad spot, etc.
If there aren't Asian models then there will not exist in the Western at all.
Just let's be thankful to these fabulous veteran Asian models who had made happen in recent years.
du&hye had walked the top shows thousands years ago they dont need proove themself in this way as the newbies
ReplyDeletei dare say they still can get lots of huge works in mainstream
not only a "hanger" on runway