Wednesday, July 14, 2010

Tao Okamoto & Liu Wen in Editorial for (US) W Magazine, July 2010

I rarely write commentaries about fashion editorials but I really have to say something about the recent development at W Magazine.

It is always exciting to see Asian models in editorial stories because they are usually more interesting than ad campaigns. But these photos below are an endemic example of the boring, lackluster stories that (US) W Magazine has been serving up for the last couple of years. I stopped my subscription to the magazine about 3 years ago when the magazine went downhill.

That said, change is in the air. All the senior editorial staff at W Magazine has been replaced (except Alex White) by Stefano Tonchi, formerly of T Magazine (NY Times Style Magazine), who took over the helm about two months ago. The first issue with Mr. Tonchi as editor-in-chief is expected to come out in August 2010. But the new W Magazine will be less fashion focus, more general issue like Vanity Fair and well, T Magazine. I don't know how I feel about it yet. Will leave my judgement until I see the August issue.

- Models: Tao Okamoto (Ford) & Liu Wen (Marilyn)
Editorial: Lunch Break
Magazine: (US) W Magazine, July 2010
Photographer: Terry Richardson
Stylist: Alex White
Hair: Jimmy Paul/Bumble and Bumble
Makeup: Diane Kendal
Manicure: Yuna Park/Streeters

Source: Awake Smile

9 comments:

Alex said...

I'm excited to hear that W with be a little different come August. I just received a subscription to the magazine and was really disappointed with it, so hopefully it can only go up from here.

thwany said...

i miss looking at american magazines

Lucy in the Sky said...

first photo is especially stupid and tacky. Terry Richardson's works often do nothing for me.

Anonymous said...

PING HUE SCORED JPG CAMPAIGN!!! Though Crystal Renn ruins it.

David624 said...

The editorial's concept is a lunch break in NYC, not some over-photoshopped avant-garde fantasy world where the models stick out like a sore thumb.

Anonymous said...

^rofl i agree

Peter said...

holy crap! another asian model (ping hue) in a major fashion house campaign. congratulations!!! It's an asian stampede lately....

peter said...

oops i forgot. JEAN PAUL GAULTIER!!!!!! wow!

Miranda said...

@peter: think she is also in the latest vogue china issue if i recall in a spread with tati cotliar and ann kenny. nice casting.

http://forums.thefashionspot.com/f78/vogue-china-august-2010-karlie-kloss-peter-lindbergh-106531-7.html